An ongoing and very relevant issue for the IT industry to answer has been:

“What is the bottom line of IT?”

Just a few of many recent articles have been written on this subject:

• "Measuring IT's impact on productivity"

• "New tool measures value of IT systems"

• "Woe to IT Execs Trying to Counteract Lake Wobegon Effect"

• "Business Intelligence top CIO priority for 2007"

In any company, how much is revenue boosted by the application of technology? How does IT reduce costs, improve efficiency, or otherwise allow a company to compete more effectively?

In my opinion, BI projects offer the most tangible, easily measurable way to measure the impact of technology on a business’ profit. Check back to this section soon; I will soon have an online demonstration of BI related technologies that demonstrates how your company can:

• Comb and summarize large amounts of data for a competitive advantage

• Create a stunning visual image that leads to business epiphanies

• Use trending to create, substantiate, or disprove strategies